Effective use of social media

By Ron Ploof

* A Social media policy

1. use the company handbook

2. Identify yourself

3. Respect copyrights

4. Don't tell secrets

5. Seek permission

6. Respect those in the community

7. Fix mistakes first

8. Be an interesting expert

9. Check, spell-check and check again

* 1:9:90 Law

1 - contents creator

9 - interaction

90 - just read

* Good contents

1. worthwhile

2. passionate

3. unique

4. entertaining

5. compelling

6. uncover news

7. insightful

8. show expertise